Bringing Back #BuyBlack Friday to Support Black-Owned Businesses

In the US, Black-owned businesses continue to be among the hardest hit by the pandemic, and this holiday season will be make or break for many of them. More than a third of US Black-owned businesses expect to make at least half of their annual revenue in the last three months of the year. So, we’re bringing back our #BuyBlack Friday campaign to make it easier to shop with Black-owned businesses at this crucial time.