No matter what stage you are at in your social media career, training courses can always be useful. They are a great way for digital marketers and social media managers to level up their skillset. There are so many social media training courses accessible online, all promising different things. So, it can be quite overwhelming and difficult to choose which course is best for you.
If you relate to this, you are not alone. Our advice is to utilise the training courses that are provided by the specific platforms. External courses will likely teach you many important skills, however it can be highly beneficial to be trained straight from the platform.
Below we have outlined some of the social media training courses provided by the platforms.
Meta has provided online learning courses, training programmes and certifications that can help users get the most out of Meta marketing platforms.
Their free online courses allow you to explore fast, free and self-guided courses to help develop your marketing skills across Facebook, Instagram, Messenger and WhatsApp.
Some topics included are:
- Prepare to bring your business online
- Establish your presence
- Attract and audience
- Build relationships
- Improve your creative strategy
- Optimise your strategy
- Start advertising from your Page
- Monetise your content
- … and many more
Not only can you learn about specific topics that are relevant to you, but you can also gain a deeper insight into all of the Meta apps.
To set yourself a part in your Meta marketing, you can gain a Meta Certification. With these courses, you are able to choose an exam speciality, prepare with free courses but gain access to further study guides. From here you will then be provided with practice tests and finally take an online exam, at your own pace. Currently, there are eight Meta Certification courses to choose from, including Media Planning, Media Buying and Creative Strategy.
Twitter Flight School (TFS) is a place where you can improve your Twitter ad game for free. Their aim is to offer you the ability to create more than just Likes and Retweets. The TFS catalogue is full of courses for every marketing experience.
If you are new to Twitter’s Ad Manager, you can take their Ads Manager Fundamentals course. For more advanced users, TFS offers Performance Fundamentals and Video TFS.
LinkedIn’s training courses are all called LinkedIn Learning. LinkedIn offer solutions for businesses, higher education and government. Not only can you try out the training for yourself, but you can also buy training for your entire team. Once you open LinkedIn learning, you will find your Top Picks. If you want to look further, you can also identify the skills you need to advance your career.
On the LinkedIn Learning landing page, you can search for the most popular skills for your specific job title, and then explore the relevant LinkedIn training courses. What’s more, LinkedIn Learning offers live office hours in which you can watch helpful online talks with industry experts.
If this is something that you’d be interested in, you can even get an entire month of LinkedIn learning for free.
Clearly there are some great courses available to us, many of which are free to use. Not only are they great additions to the CV and something to talk about in interviews, but they are also useful to expand your current knowledge. Whether you are just starting out in your social media career, or you have a lot of experience but are wanting a refresher or to expand into a different area- there will be a course for you.
Tinisha Osu
Tinisha Osu is a Marketing Executive with two degrees in Psychology. She is the first-author of a published psychology paper and is beginning her career in marketing through blog-writing, creating social media content and running marketing campaigns.