Facebook is looking to expand its paid events feature into minor league and local sports, which would give these smaller competitions more opportunities to generate income, while also bringing more viewers to Facebook, helping to boost its video offerings.

As reported by CNBC:

“The social media giant envisions high school sports teams and smaller leagues using the feature that allows users to make money for virtual attendance, and keep ticket profits – for now. And Facebook plans to invest in paid online events, the live-streaming feature that lets you pay for a virtual “ticket” to watch, sort of like pay-per-view on cable.”