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Facebook Provides New Explainer on How Its News Feed Algorithm Works

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Facebook has shared a new video explainer of how its infamous News Feed algorithm works, which doesn’t provide any major new insights or tips, but does give a good, general overview of Facebook’s content ranking process, and why some things gain more traction than others, based on individual response. 

As explained by Facebook:

“Our goal is to make sure you see the posts that are most valuable to you at the top of your Feed every time you open the Facebook app. And because most people have more content in their News Feed than they could possibly browse in one session, we use an algorithm to determine the order of all of the posts you can see.”

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