Facebook has released the latest iteration of its State of Small Business Report, which looks at how COVID-19, and the related lockdown measures, are impacting SMBs around the world.
The data, which Facebook has been tracking since July, incorporates responses from more than 30,000 small business owners across 50 countries, and highlights the key concerns and challenges each faces as they seek to maintain operations. The insight here is valuable for virtually every organization, as the flow-on effects from SMBs will relate to spending in all aspects of the economy, and will influence market spend and focus moving forward.