Instagram is no longer a photo sharing app, according to Adam Mosseri, the head of Instagram. In a video posted to his Instagram and Twitter accounts, Mosseri said the company is looking to lean into entertainment and video after seeing the success of competitors like TikTok and YouTube.
He describes some upcoming changes and experiments that Instagram will be doing, including showing users recommendations for topics they’re not following and making video more immersive by offering a full-screen experience.