Instagram has added the capacity to run group fundraisers on the platform, which will enable users to boost awareness of causes by having several people partner on a single fundraising promotion within the app.
As explained by Instagram:
“Offline fundraising is often a group activity, from things like walk-a-thons, to bake sales, to concerts, and we wanted to bring that same sense of community to Instagram fundraisers so people can activate together around a single cause. 100% of the funds go directly to the nonprofit you’re raising money for, too.”