Instagram today is launching Shopping in Reels, its TikTok competitor. The new feature was announced in October as something the company had in the works, as part of an ongoing series of shopping-related updates to the Instagram app. With today’s launch, both businesses and creators will be able to tag products when they create Reels — the short-form videos that now have their own tab in Instagram following last month’s redesign.
Instagram launches shopping in Reels, its TikTok rival
