The Lighthouse
Instagram

Instagram Reels Now Has Ads

Instagram

Get ready to start seeing ads in Instagram Reels. The app’s video feed / TikTok clone will start including ads today across the globe. They’ll look just like any other Reel — full-screen, looping, up to 30 seconds long — and will appear in between other clips. Ads will be identified by a small “sponsored” tag below the name of the advertiser’s account.

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