Instagram Tests New Option That Would Enable Users to Partner Up on Posts and Reels
Instagram has launched a new test of a feature that would enable users to post collaborative updates, both in the main feed and in Reels clips.
As explained by Instagram’s VP of product Vishal Shah::
“Collaborating is a huge part of how people connect on Instagram. To make that easier, we’re testing a new way for people to co-author Feed Posts and Reels, called Collab. From the tagging screen, you can now invite another account to be a collaborator on the post or reel. If they accept, both accounts will appear in the post or reel header, and it will be shared to both sets of followers.”