Video marketers take note. While you obviously want to lure as many viewers as you can with your video clips, some tactics on this front can be questionable, and can be annoying to viewers. Meta is calling these tactics ‘watchbait’, which it says includes using things like withholding key information, sensationalizing content, or misleading viewers about the true nature of the video.
Meta Announces New Crackdown on Misleading ‘Watchbait’ Video Titles and Descriptions
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