Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% of the time that people spend on Instagram. The company also noted that video, overall, makes up 50% of the time that users spend on Facebook. Although Meta didn’t specify how much of that time is made up by Reels, it noted that Reels are performing well on Facebook as well.
Meta Says Reels Now Makes Up Over 20% of the Time Users Spend on Instagram
