Meta Will Stop Offering Reels bonuses to Creators on Facebook and Instagram

Meta is pausing its program to pay bonuses to creators for making Reels and hitting specific benchmarks. The program, originally introduced in 2021, incentivized content makers to generate more short video content. The shutdown will impact all Reels creators on Facebook and U.S.-based creators on Instagram — the Instagram program was only available for creators based in the U.S.