Pinterest has been trying to reposition its business as a home to creators, not just a shopping inspiration site. Today, the company revealed its latest efforts on this front, which include more Snapchat and TikTok-inspired features, including a vertical video feed and plans to invest $20 million in “Creator Rewards.” It’s also announcing a series of expanded creator tools, like the ability to respond to videos with “Takes,” support for the Amazon Associates affiliate program and more, as well as the launch of original content.
Pinterest Gets More TikTok-like with a ‘Watch’ Tab for Videos, Announces $20M in Creator Rewards
