The Lighthouse
TikTok

TikTok Expands Test of Downvotes for Video Replies, Adds New Prompts to Highlight its Safety Tools

After years of internal tests and experiments with downvote options in social apps, we’re now seeing more platforms actually try them out – though not exactly in the way that many would have assumed, based on past discussion. TikTok is the latest platform to test out a downvote option, with some users now seeing downvote prompts enabling them to mark video replies that they don’t want to see.

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