TikTok has been granted another advertiser safety tick, with the platform gaining TAG Brand Safety Certification worldwide, which provides additional assurance around its ad products and data, based on established TAG parameters.

As per TikTok:

“In September 2020, we received our initial TAG Brand Safety Certification for the UK in conjunction with the program launch. Additionally, we received certifications in North America, Europe, Australia and New Zealand in February of this year. The certification is an integral part of our ongoing dedication to building a safe, transparent and trustworthy platform for users and brands.”