With the annual Cannes Lions advertising awards coming up, TikTok is looking to get involved – but unfortunately, TikTok videos, at present, don’t fit into the existing Cannes categories.
In light of this, TikTok is launching its own promotion, in celebration of Cannes Lions, called #CreativityForGood, which will invite TikTok users to create a TikTok-style campaign or advertisement for one of four partnering non-profits, or another cause that they’re passionate about.