The Lighthouse
TikTok

TikTok Launches New Ad Targeting Transparency Tools to Help Users Manage How Their Data is Used in the App

TikTok’s looking to give users more insight into how their personal data is being used for ad targeting in the app, with the addition of a new ‘About this Ad’ info panel that outlines all of the various targeting elements that TikTok has used to display each ad to each user.

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