TikTok has launched a new campaign to encourage positivity and inclusion in the app, while also combating online bullying in an effort to foster a more open, encouraging community atmosphere.
As explained by TikTok
“At TikTok, we value the trust of our community and work hard to maintain it by cultivating an inclusive atmosphere. Bullying behavior damages the trust-based nature of the app by harming people’s confidence in themselves. We’re mindful that although in-app interactions may seem harmless to some, the impact of people’s online experiences don’t always disappear when they close the app. This is why we greatly value the stories from our community about their experiences and why we invest in measures to help TikTok remain a place where kindness and compassion thrive.”