The Lighthouse
TikTok

TikTok Outlines Ad Campaign Changes and Impacts Due to Apple’s IDFA Update

With Apple rolling out its new ATT data tracking prompts in all apps from next week, all digital ad platforms are now working to finalize their plans to prepare for the impacts, and changes to their ad products and offerings.

Facebook provided an overview of its resultant updates yesterday, and now, TikTok has published an explanation of how the new process will impact its ad offerings, with a range of changes set to come into effect.

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