After previewing them at its recent Analyst Day overview, Twitter is now officially launching a live test of its new ‘Professional Profiles’, which will provide a new way for brands to present themselves on the platform, with dedicated tools and features aligned specifically with work use.
As explained by Twitter:
“Professional Profiles are a new tool that will allow businesses, non-profits, publishers, and creators – anyone who uses Twitter for work – to display specific information about their business directly on their profile. We’re starting with a small pool of businesses in the U.S. and will give more accounts access to Professional Profiles in the coming months.”