In an effort to provide more clarity around its various ad offerings, and make it easier for brands to find the right promotional option/s for their needs, Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments.
As explained by Twitter:
“After an extensive discovery and research process, we have recategorized and rebranded our entire ad suite. We have gone from 22+ individual ad format names to just 5 advertising categories with a corresponding suite of features that can be applied across them.”