YouTube is testing a new membership gifting feature with a small group of creators, the company announced this week. The company launched a beta version of Channel Memberships Gifting, starting today, which essentially allows users to gift paid memberships to each other. Channel memberships, which are YouTube’s version of Twitch’s subscription offering, allow subscribers to pay a monthly fee to access extra benefits while also supporting creators.
YouTube is Testing a Memberships Gifting Feature with Select Creators
