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Registration for this event has now closed. Recordings will be available shortly.

The Lighthouse Social Summit – 29 September 2022

 The agenda:

9.00am Welcome to The Lighthouse Social Summit – September 2022

The Value of Social Leadership with Damian Corbet

Damian Corbet is a social media strategist, consultant and writer with over 20 years’ experience in public relations and communications. He founded The Social C-Suite to help senior leaders get the most from social media. Damian regularly speaks on podcasts and webinars and at conferences and leadership events. He also interviews CEOs for his blog, and his book, The Social CEO: How Social Media Can Make You A Stronger Leader, published by Bloomsbury in 2021. Damian will be sharing content from the book in this session.

Five More Myths of Social Media Busted with Michelle Carvill

Michelle Carvill is a strategic marketer, digital agency founder, consultant, CIM Course Director for Social Media Strategy, Sustainable Marketing and their 4 day Sustainable Business Transformation Program. A five times published author and business book awards finalist in the marketing, digital and social media space. On October 3rd the second edition of Myths of Social Media will be launched – in this session Michelle will preview some new content from the book.

10.30am Break

10.45am Social Media Updates with Luan Wise and Andy Lambert

The popular fast-paced session of social media updates returns!

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing, Luan is author of the award-winning book Relax! It’s Only Social Media. In addition to running her consultancy and training business Luan has worked as a LinkedIn Learning course instructor since 2015 and as an accredited lead trainer for Meta since 2019.

Andy Lambert has over 12 years’ experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS (Software-as-a-Service) organizations. Working exclusively in B2B SaaS, he has led sales and marketing teams, created two businesses from scratch, and achieved significant exits. In 2016, Andy joined two others as one of the founding team of ContentCal, a social media marketing SaaS product. Over the course of five years, they raised over $10m, grew to be used by multiple thousands of customers in over 100 countries, won numerous awards, and, at the end of 2021 were acquired by Adobe Inc.

Using Social Media Content to Change the World with Anu Hautalampi

Anu Hautalampi is currently the global social media lead for UN Women in New York, and will be sharing her experiences of using social media to support gender equality and the empowerment of women. Previously she led Social Media and AV for the University of Cambridge. She produces the #OurDigitalLives videocast together with researcher Tyler Shores. Anu has an MA in Audiovisual and Digital Media from the University of Lapland.

12.30pm Live Social Media Careers Q&A Panel Session

Hosted by Luan Wise, with Lauren Ahluwalia, Jaymie-Leigh Baker and Beth Thomas

Lauren Ahluwalia is a Senior Paid Social Account Manager at Award-winning Digital Agency, Found based in London. Since 2017 Lauren has been a Meta ‘She Means Business’ Trainer, helping to upskill women across the UK in Meta advertising. Lauren has worked with a wide range of clients, from Hoxton hotels to My 1st Years.

Alongside a Marketing degree and several CIM qualifications, Jaymie-Leigh Baker – Social Media Marketing Officer at the University of Essex – has experience working for a variety of brands. Having managed the social media presence of two UK universities, she has a proven flair for engaging a student audience, and a passion for all things TikTok.

Beth Thomas is an industry leader in social media. She has almost a decade of digital marketing experience, and most of that specialising in social media and influencer marketing. She’s worked at some companies you may have heard of: Birchbox, Deliveroo and is now at TikTok as TikTok Live Content and Campaign Operations Manager.

1.30pm Event Ends

Register your FREE place, via Eventbrite:

Also coming up:

Social Media Updates with Luan Wise and Andy Lambert

Join Luan Wise and Andy Lambert to hear about the latest trends and new features. Network and ask questions in the live chat.

  • 27th October 2022, 11am (UK)
  • 24th November 2022, 11am (UK)

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