Sport Birmingham

Who are we

Sport Birmingham is here to make a positive difference to people’s lives through sport and
physical activity.

We are the city’s strategic sports & physical activity partnership, working as a leading charity to
join up policy and investment with delivery partners who bring inclusive and accessible sport
and physical activity to communities.

We provide leadership and support through insight, knowledge and
expertise to anyone in Birmingham working towards our vision of a more
active city and a healthier place to live, learn, work and play. We tackle
inequalities by working where the need is greatest.

Job Purpose

To develop and manage the communications and marketing function for Sport Birmingham to ensure that the organisation’s brand, impact and profile is raised locally, regionally and nationally.
The Marketing Manager will be responsible for updating and creating content on our website. They will also manage and grow day-to-day interactions with partners and contacts via social media channels including Facebook, Twitter, Instagram and LinkedIn.
The Marketing Manager will have a natural curiosity to explore and interrogate data to tell the insight stories needed to make recommendations and clearly communicate to non-technical colleagues at all levels, and drive and evolve campaigns that improve lives through sport and physical activity.

Key duties & responsibilities

  • To develop, deliver and monitor the marketing and communications strategy for Sport Birmingham.
  • Provide leadership and advocacy in relation to communications and marketing across the Sport Birmingham team.
  • Support and make recommendations across the Sport Birmingham team, working closely with colleagues to develop relevant messaging and driving communications across projects, programmes, campaigns and events.
  • Use insight to inform and guide communications across print and digital channels.
  • General tasks including compiling mail shots and writing and distributing press releases.
  • Oversee the design and development of the website to optimise navigation, customer journey and user experience working with a web design agency.
  • To lead on the development, maintenance and evolution of the Sport Birmingham website, including updating content to ensure that it is relevant; writing and publishing news stories and interest articles.
  • Lead on the production and distribution of the Sport Birmingham newsletter.
  • Work closely with external suppliers and agencies to ensure that all marketing collateral is delivered to quality, cost and time.
  • To engage and collaborate with Marketing Leads across the network to share best practice, learning and drive organisational improvement in this area.
  • To identify and attend training and development opportunities relevant to the post and/or self-development objectives.

We encourage applications from all backgrounds, communities and industries, and are committed to having a team that is made up of diverse skills, experiences and abilities. We are committed to equality and diversity within our workforce and all opportunities provided by Sport Birmingham