Moxie & Mettle
This interesting role for a Digital Marketing Executive is primarily responsible for planning, managing and auditing the school’s online presence. This is a key role in the school’s overall marketing and communications strategy, focussing on engaging prospective parents and pupils through effective digital media channel management. Responsible for delivering outstanding social media content, developing website content, and improving all digital marketing, the role will also provide ongoing support to the Head of Marketing as required.
Digital Marketing Executive duties:
Main duties and responsibilities include overseeing all of the social media platforms – Facebook, Twitter, Instagram, LinkedIn (and monitoring trends across other social media platforms).
You will be working with colleagues and students from across the school to generate content, ensuring that the message and tone fits with the brand.
Also, you’ll be actively researching digital content opportunities and trends that would enhance the aims of the marketing plan and providing photographic and videography support, using video editing skills to create compelling content. As well as managing a media library providing an up-to-date central reference point for photography and videos.
You’ll also be proactively managing the content of the website using the content management system, identifying areas for further development and ensuring all content remains accurate and up-to-date
There’s more, you’ll be writing copy and editing news stories for the school website and weekly newsletter, using Mailchimp and/or other mailing tools, to compile and send the School Newsletter to parents and taking responsibility for sending clear and accurate communications to parents through a weekly bulletin and parent emails, as directed by the Head of Marketing.
So, super varied, interesting and challenging role in a unique and wonderful environment, with a great team.