University of Reading
Henley Business School, one of the world’s top business schools and part of the University of Reading, is looking to appoint an ambitious Social Media and Analytics Manager to manage Henley’s social media channels and digital marketing campaigns. Based at our Reading campus, one of Britain’s top green spaces, we offer excellent benefits including flexible and hybrid working.
Reporting to the Head of Communications, this is an exciting opportunity to join a strong and highly regarded brand. One of only a handful of triple accredited business schools worldwide, Henley is a global institution with campuses, offices and partnerships around the world. Our courses are enriched by real world knowledge, world class research and innovative teaching for students and business professionals at every stage of their career.
About the role
You will have skills and experience relating to:
- Managing, developing and implementing a social media content plan across platforms, with particular experience of LinkedIn.
- Managing content development and multi-media asset creation.
- Community engagement – scheduling posts and managing, tracking and analysing engagement and conversion.
- Developing paid digital marketing campaigns including KPI setting and campaign reporting.
- Deriving insights using relevant analytics and measurement tools including Hootsuite and reporting to key internal stakeholders.
- Ability to write highly engaging copy with strong attention to detail.
- Ability to work at pace and to demanding deadlines.
- Planning and organisation skills.
- Excellent communication skills.