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All the social media updates you need to know – in one place.
This feed is created by checking out the newsroom pages of all the major social media platforms, and other trusted websites. Scroll through the headlines or check out details of changes, by individual platform. All the updates are recorded here, so you don’t ever need to worry about missing something. Subscribe here for a weekly news round-up, straight to your email inbox.
A lot of people with big followings are about to get their X checkmarks back, whether they want them or…
LinkedIn is rolling out a new way to track ad campaign performance, with the addition of dynamic UTM parameters, which will…
Here’s a small, but beneficial Threads update. After rolling out GIFs for app users back in October, Threads now also supports…
Meta has added a new audience insight and targeting option within its Advantage+ Shopping Campaigns which will enable you to target people…
Mark Zuckerberg announced that Threads is rolling out a “Trending Now” feature to help you find timely topics that others…
Snapchat’s launching filters as an ad option, with brands now able to sponsor AR filters in the app, which users…
Instagram has made a change to the way that hashtags facilitate discovery in the app, with users now connected through…
We’re rolling out ads with promo codes on Instagram globally.
TikTok has added some new elements to its “Sounds for Business” audio library, with extra audio clips from a range…
YouTube is now requiring creators to disclose to viewers when realistic content was made with AI, the company announced.
Struggling to keep up with the ever-changing world of social media?
Each month Luan Wise and Andy Lambert host a FREE live online event to walk you all through the latest changes.
Our next event is 5th December, 11am (UK). Register your place, here.
You’ll hear us talk about the latest data and trend reports, plus a round-up of all the feature changes for LinkedIn, X (Twitter), Facebook, Instagram, TikTok and more.
To view previous events, check out our playlist on YouTube: https://bit.ly/Social_Media_Updates
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Staying on top of the ever-changing social media industry can be overwhelming and time-consuming. The Lighthouse is a single resource for social media managers, curating the most trusted, up-to-date news, directly from Facebook, X (formerly Twitter), LinkedIn, Instagram, Threads, TikTok, Pinterest, YouTube, Snapchat and other credible sources.
The Lighthouse also contains a library of valuable resources including useful tools, books and training course recommendations. There's also a careers advice centre and jobs board.
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