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Social Media Content Creation Resources

Want to create relevant, engaging and professional-looking social media content? Here’s some useful tools and resources that can help…

Accessible social media campaigns can be more effective because they can be accessed and understood by the widest possible audience – regardless of whether people have a visual, hearing, speech, motor, cognitive or other combination of impairments.

Inaccessible social media campaigns risk alienating  audiences, reducing impact and breaching key legislation including the Public Sector Equality Duty (part of the Equality Act 2010).

The CAP Code covers many different types of advertising in social media, from the more traditional ‘paid-for’ ads to advertorials and affiliate marketing, and also some of the content on a company’s own social media channels.

A guide to help social influencers stick to the rules by making clear when their posts are ads.

The Influencer’s Guide has been developed in collaboration by the Committee of Advertising Practice (CPA) and the Competition and Markets Authority (CMA).

Create social media graphics with ease.

Over 2 million free high-resolution images brought to you by the world’s most generous community of photographers. is a website for sharing photos, illustrations, vector graphics, film footage and music, exclusively under the custom Pixabay license, which generally allows the free use of the material with some restrictions.

A useful website to help discover content ideas, gather insights, and identify influencers.

Monitor the web for interesting new content; enter your search terms and receive relevant notifications from websites, news articles that are published online.

The easy way to organize, read and share news content. The free plan allows you to follow up to 100 sources and organize them into 3 feeds.

Giphy is a database and search engine that allows users to search for and share short looping videos with no sound, that resemble animated GIF files. 

Converts audio and video to text. Useful for transcriptions, and to create captions/subtitles. uses artificial intelligence to empower users with real-time transcriptions. Useful for creating written content from recorded materials.

Lumen5 combines powerful A.I. with a simple drag-and-drop interface to help you create professional video content in minutes.

Kapwing is a collaborative platform for creating images, videos, and GIFs. Also useful for adding captions to videos.

Record and share video messages of your screen. Useful for quick ‘how-to’ demonstrations.

Grammarly helps detect grammar, spelling, punctuation, and style mistakes in your writing.

An always up-to-date guide to social media image sizes.

An always up-to-date guide to video specifications for social media content.

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