Instacart announced today that it’s rolling out a new “Shoppable Recipes” feature to launch new product integrations with TikTok and Hearst, which owns brands like Delish and Country Living. Starting today, select food creators on TikTok can start using the Shoppable Recipes feature in their videos through an integration powered by TikTok Jump, the short-form video app’s third-party integration tool.
Instacart’s New ‘Shoppable Recipes’ Feature Lets Creators Link Shopping Lists to their TikTok Videos
