Try as social platforms might, they just haven’t been able to make ‘fetch’ happen. ‘Fetch’ in this latest context being the online shopping trends that have become all-consuming in China, which western social platforms have been working to jam into their apps too, as a means to make their platforms even more addictive, while also facilitating more revenue-generating activity.
Instagram Scales Back In-Stream Shopping Elements as it Re-Examines its Approach
