The Lighthouse
TikTok

TikTok Launches First In-App Shops in the US as Part of Expanded eCommerce Push

While its in-app shopping experience hasn’t caught on as it would have hoped just yet, TikTok is slowly expanding its in-app shopping options, and making in-stream commerce a bigger focus, with the platform launching the first stage of its TikTok Shops integration in the US late last week.

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