Can TikTok continue to innovate and evolve in line with user expectations, and actually become real, significant, ongoing competition for the big players in the space?
We’ll get more of an idea of this next month, when TikTok hosts its first ever ‘TikTok World’ showcase event.
The event will give us a preview of what’s next for TikTok, though the full details of the program schedule have not been released at this stage.