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Meta announced that it is expanding Meta Verified to businesses after first launching it for creators in March. The company…
After testing them out with selected users over the past few weeks, TikTok is now officially launching its new in-stream…
TikTok’s looking to provide more insight into the actual performance of TikTok ads, with new Attribution Analytics, which will better…
Elon Musk has indicated that X, is considering charging all users for accessing the platform. The X owner said erecting…
YouTube’s added another insights element within YouTube Studio, which will now enable you to see how many clips have been…
After launching virtual gifts for U.S.-based Reels creators back in February, Instagram has now announced that Reels creators in many…
After experimenting with the option over the past few months, X has now launched its new ID verification element for…
TikTok’s looking to further solidify its connection with the music industry, via a new partnership with Billboard on an official…
Pinterest held its annual “Pinterest Presents” advertiser event today, in which it showcased a range of new ad products and…
LinkedIn continues to lean into generative AI, this time via new AI elements for Sales Navigator, which will make it…
Struggling to keep up with the ever-changing world of social media?
Each month Luan Wise and Andy Lambert host a FREE live online event to walk you all through the latest changes.
Our next event is 31st October, 11am (UK). Register your place, here.
You’ll hear us talk about the latest data and trend reports, plus a round-up of all the feature changes for LinkedIn, X (Twitter), Facebook, Instagram, TikTok and more.
To view previous events, check out our playlist on YouTube: https://bit.ly/Social_Media_Updates
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Staying on top of the ever-changing social media industry can be overwhelming and time-consuming. The Lighthouse is a single resource for social media managers, curating the most trusted, up-to-date news, directly from Facebook, X (formerly Twitter), LinkedIn, Instagram, Threads, TikTok, Pinterest, YouTube, Snapchat and other credible sources.
The Lighthouse also contains a library of valuable resources including useful tools, books and training course recommendations. There's also a careers advice centre and jobs board.
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