We’re making it easier for people to discover Black-owned businesses directly on Instagram. Businesses based in the US with Shops on Instagram will now be able to designate as Black-owned and display a “Black-owned” label.
In the last year, the Instagram community has come together in support of Black-owned businesses, and businesses have found creative ways to be discovered. Last summer through fall, there were over 1.3 million Instagram posts in support of “Black-owned” or “Black-led” businesses. And the number of businesses located in the US with “Black-owned” or “Black-led” in their profile increased over 50%.