• Permanent
  • Cardiff

Adlib

We are excited to be working with a fantastic integrated agency looking for an experienced Paid Social professional to join their talented team as Paid Social and Digital Specialist! You will play a key role within the media team and delivery media strategies for a variety of well-known B2C and B2B brands and will be responsible for the planning of social media campaigns and reporting for each channel. If you have a strong Paid Social background and are looking to join an exciting agency, this could be your next move!

What You’ll Be Doing

  • Crafting and refining strategies for paid social and digital campaigns to serve both current and prospective clients.
  • Identifying the most suitable digital platforms and media owners, focusing on specific audience targeting and defining the roles of each platform.
  • Determining the allocation of media spend per platform, selecting the appropriate formats and buying methods, and setting measurement KPIs.
  • Collaborating with the digital activation team for the optimization of campaigns, including budget adjustments, and presenting strategies and media plans to clients and colleagues.

Experience You’ll Need

  • A minimum of 2-4 years in a Paid Social position. Agency experience is highly advantageous!
  • Proficiency in using planning tools on various platforms including Meta, Twitter, Snapchat, TikTok, and YouTube