• Permanent
  • London

CV Screen

Paid Social Specialist – Remote – Hospitality Sector

Are you ready to take your career to new heights? We have an amazing opportunity for an experienced Paid Social Specialist to join an exciting integrated marketing agency with a client niche in the hospitality industry, working with many industry leading hotel, restaurant and bar chains internationally.

You will be joining a dynamic Paid Media team where you will play a pivotal role in developing, implementing, and optimising paid social media campaigns. With a salary of up to £50,000, this is a brilliant opportunity to excel in the world of digital marketing.

With a focus on platforms such as Instagram, Facebook, TikTok and LinkedIn, you will leverage your expertise to drive engagement, generate leads, and optimise ROI for clients’ marketing initiatives.

Key Responsibilities:

  • Develop and implement comprehensive paid social media strategies aligned with clients’ business objectives and target audience across platforms such as Instagram, Facebook, TikTok and LinkedIn.
  • Manage and optimise paid social media campaigns for hospitality, education, leisure, and entertainment clients, utilising platform-specific tools such as Facebook Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, etc.
  • Collaborate closely with in-house project managers, strategy, planning, design, and development teams to ensure seamless execution of paid social media campaigns aligned with clients’ overall digital marketing strategies.
  • Work collaboratively with cross-functional teams to create compelling ad creatives, copy, and landing pages optimised for conversions on various platforms.
  • Monitor campaign performance, analyse key metrics, and provide actionable insights and recommendations for optimization.
  • A/B test ad creatives, audience targeting, and ad placements to maximise campaign effectiveness for hospitality, education, leisure, and entertainment clients.
  • Act as the primary point of contact for Paid Social clients, confidently consulting on paid social media strategies, budgetary queries, campaign performance, optimization opportunities.
  • Lead client meetings and presentations, effectively articulating campaign results, strategic recommendations, and industry insights to Director-level clients.
  • Build and maintain strong client relationships through clear communication, responsiveness, and a customer-centric approach.

Required skills and experience:

  • 4+ years of experience in paid social media marketing
  • 2+ years of experience working as a Paid Social client-manager/lead role, preferably in an agency setting.
  • Proven track record of managing successful paid social media campaigns across multiple sectors, including hospitality, education, leisure, and entertainment.
  • Expertise in using platform-specific advertising tools such as Facebook Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, etc.
  • Strong analytical skills with the ability to interpret data, analyse trends, and make data-driven decisions.
  • Exceptional client communication skills, with the ability to consult confidently with Director-level clients.
  • Excellent presentation skills, with experience leading client meetings and presentations.