Facebook Switches to ‘Views’ as Its Primary Metric
November 14, 2024 Read in 1 minuteAfter Instagram announced that it was switching to “Views” as its primary focus metric back in August, Meta has now…
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Meta’s Rolling out More Variable Ad Display Options
November 7, 2024 Read in 1 minuteMeta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery…
Meta’s Rolling out More Variable Ad Display Options
November 5, 2024 Read in 1 minuteMeta’s rolling out a new ad option called “Flexible Media”, which is its next step in enabling variable ad delivery…
Meta Launches Updated Brand Safety Controls
October 10, 2024 Read in 1 minuteMeta’s announced some expanded brand safety and placement tools for its ads, which will help brands manage how their promotions…
X Removes Ad Revenue Share from Creator Payments Program
October 9, 2024 Read in 1 minuteX is making a significant change to its creator monetization program, switching from ad revenue share to a percentage of…
Meta Announces Image Animation and Video Expansion Tools
October 8, 2024 Read in 1 minuteMeta has announced some new ad updates at Advertising Week, including AI video animation tools, expanded creator collaboration options, additional…
Facebook Launches a Gen Z-Focused Redesign
October 4, 2024 Read in 1 minuteFacebook wants to woo more younger users to join its social network, instead of spending all their time on TikTok,…
Meta Rolls Out Updated Ad Options for the Holidays
September 16, 2024 Read in 1 minuteWith Christmas fast approaching, Meta has announced some new ad updates for the end-of-year push, including easier-to-apply discount codes, updated…
Meta Gains Approval To Train AI With UK User Posts
September 15, 2024 Read in 1 minuteAfter pausing the development of its AI systems based on U.K. user posts back in July, Meta says that it…
Meta Is Shutting Down Its Spark AR Studio
August 27, 2024 Read in 1 minuteMeta has announced that it’s shutting down its Spark AR Studio platform, which enabled creators and brands to build their…