As marketers, keeping up with the latest trends, and tactics can feel like a full-time job. With so much information coming at us daily through news, social media, and industry updates, it’s easy to feel overwhelmed. 

But you’re not alone! 

Marketing podcasts offer a fantastic way to stay updated and hear various insights from leading experts, find inspiration, and even feel reassured that others are going through the same challenges.

Podcasts offer a more relaxed way to learn—whether you’re commuting, exercising, or simply winding down. You can pick up practical tips, hear real-life success stories, and even get a dose of humour along the way. So, here are ten podcasts that should grace your ears in the near future. 

These podcasts will also remind you that you’re part of a larger marketing community- something that is very easy to forget- especially if you are a freelancer or in a small team.

The Different Genres of Podcasts for Marketers

With so many diverse perspectives available, we’ve separated the podcasts into a few key categories to help you find what suits your needs best.

Here’s how the list breaks down:

  • For Social Media Enthusiasts: These podcasts focus on social media marketing, offering updates, tips, and actions to keep your campaigns fresh and relevant.
  • Behavioural Science & Psychology in Marketing: If you’re curious about the psychology behind consumer behaviour or want to understand how small changes can lead to big results, these podcasts are perfect for exploring marketing through a behavioural science lens.
  • Community-Driven Marketing Insights: These podcasts feel like a friendly chat with marketing pros. Be prepared for personal stories, practical advice, and tons of inspiration.
  • B2B Marketing & AI Innovations: For those interested in marketing to businesses or staying up-to-date with AI advancements, this group of podcasts should have everything you need.
  • Freelance Marketing & Entrepreneurial Inspiration: If you’re a freelancer or an aspiring entrepreneur, these podcasts will offer tips, motivational stories, and a look into the world of freelance marketing.

Note: These podcasts are in no particular order—each one brings something unique and valuable to the table!

Podcasts for Marketers: For Social Media Enthusiasts

1. Social Minds Podcast by Social Chain

Hosted by the bright minds at Social Chain, Social Minds is all about giving you the latest trends in social media, often before anyone else knows about them! Perfect for marketers looking to stay as up-to-date as possible. 

Imagine listening to Social Minds on a Sunday evening dog walk, and heading into the office on Monday Morning ready to share all this new social media information. 

This podcast features interviews with industry experts, brand case studies, and discussions on consumer behaviour. If you want to know what’s trending and how to harness it for your marketing campaigns, Social Minds should be your go-to.

2. Social 3.0 by Andy Lambert

Marketing never stands still, and Social 3.0 is here to make sure you’re never left behind. Hosted by Andy Lambert, this podcast breaks down the latest social media updates, algorithm changes, and platform trends. Social 3.0 is dedicated to helping forward-thinking B2Bs power growth through content, social media and online communities. 

Andy’s lighthearted yet insightful commentary makes even the most complex topics feel approachable, which means you can listen in and stay informed without the heavy lifting! Plus, his guests go deep into the strategies and tactics they are using to cut through the noise and stand out online.

Podcasts for Marketers: Behavioral Science & Psychology in Marketing

3. The Digital Behaviour Podcast by Tom Bowden Green

What drives people to click that ad, sign up for that webinar, or engage with that post? The Digital Behaviour Podcast by Tom Bowden Green and Dr Hanne Knight focuses on the psychology behind online behaviour. 

If you’re fascinated by the “why” behind your audience’s digital moves and the impact of technology use on the wider world, this podcast is a goldmine. Tom and Hanne bring a mix of psychological theory and practical advice, making it a must-listen for marketers eager to decode consumer behaviour.

4. Nudge by Phil Agnew

Ever wondered how to nudge your audience in the right direction? Nudge by Phil Agnew is your answer. This podcast focuses on behavioural science and how subtle shifts in behaviour can have the biggest impacts. Expect to dive into fascinating studies and learn how to apply these insights to your business.

Each episode provides evidence-backed tips to help you kick bad habits, get a raise and grow a business. Plus, Phil’s engaging style ensures you’ll not only learn a lot but also have fun along the way. As Phil says, “This is not your average business podcast!”

Podcasts for Marketers: Community-Driven Marketing Insights

5. The Marketing Meet Up

Looking for marketing insights wrapped in a warm, friendly package? The Marketing Meet Up has you covered. This podcast feels like a cozy chat over coffee, where experienced marketers share their tips, tricks, and personal stories. Whether it’s branding, content creation, or SEO, you’ll find an episode on just about any marketing topic you can think of. Perfect for when you want advice that’s both practical and comforting.

6. Marketing in the Madness by Katie Street

Marketing can feel a little crazy sometimes, but Katie Street is here to bring clarity. This podcast takes you behind the scenes of successful campaigns and talks about how to market in this industry’s chaotic world. 

You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. If you’re looking to cut through the noise and find strategies that actually work, this one’s for you.

Podcasts for Marketers: B2B Marketing & AI Innovations

7. Business Marketing Club

When it comes to B2B marketing, Business Marketing Club is the podcast you should have on repeat. With a focus on marketing in the business world, this podcast shares tips and best practices for connecting with other businesses in meaningful ways. 

Expect interviews with top B2B marketers, deep dives into campaign strategies, and discussions about how to climb the career ladder, and top networking tips. 

8. AI in Marketing Unpacked by Mike Allton

If you’re curious about how AI is transforming marketing, then AI in Marketing Unpacked by Mike Allton should be on your playlist. 

If you are looking to simplify AI integration in your marketing efforts and see tangible results, this one is for you! From machine learning to chatbots, Mike covers all the ways AI can help streamline your marketing processes. 

Each episode tackles a different aspect of AI, making it approachable for marketers at any level. Mike promises to teach you how to improve your audience targeting and engagement; create more personalised marketing experiences and streamline marketing operations and save time.

Podcasts for Marketers: Freelance Marketing & Entrepreneurial Inspiration

9. Being Freelance by Steve Folland

Freelancers, this one’s for you! Being Freelance by Steve Folland shares stories and advice from those who’ve made the leap into freelance life. While not exclusively marketing-focused, many episodes feature marketing pros who’ve gone solo, sharing tips on juggling clients, building a brand, and finding work-life balance. 

This podcast is a breath of fresh air for anyone considering a freelance career or just looking for a bit of inspiration.

10. The Diary of a CEO by Steven Bartlett

The Diary of a CEO offers an insider’s look into the lives of top business leaders, including some of the biggest names in marketing. Steven Bartlett, the youngest-ever Dragon on Dragons’ Den, dives deep into personal stories, failures, and successes, making this podcast a fascinating listen for anyone wanting to understand the mindset behind big marketing decisions. 

It’s equal parts inspiring and educational—perfect for those moments when you need a little entrepreneurial motivation.

That’s all, folks!

No matter where you are in your marketing career, these ten podcasts offer something for everyone. They provide a range of perspectives on social media, the psychology of marketing, community-building, and the future of AI. And let’s not forget the entrepreneurial insights and freelance tips for those venturing out on their own.

Tuning in to these podcasts can help you stay informed, and inspired, and remind you that you’re not alone in the hustle. 

So, grab your headphones, explore the episodes that resonate with you, and get ready to level up your marketing game—one podcast at a time!