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With Shorts continuing to rise in popularity on YouTube, Google has today announced some new Shorts-focused ad options that’ll make…
After Instagram announced that it was switching to “Views” as its primary focus metric back in August, Meta has now…
As you can see in this example sequence, TikTok’s new video generation process will be able to create TikTok-aligned video…
Snapchat’s adding a new safety feature to its Snap Map, with parents now able to request that their teen share…
Instagram chief Adam Mosseri has announced that Threads is now moving into a more independent phase, which could eventually see…
YouTube’s preparing to launch its new “Jewels” creator donation option, which will enable viewers to purchase digital stickers that they…
LinkedIn’s adding a new option to help users signal their interest in volunteer opportunities, and help charitable organizations find people…
TikTok’s looking to make it easier for creators to post affiliate links, and earn commission for doing so, with an…
Pinterest has added some new features to assist in your holiday shopping search, including custom product wishlists, expanded Gift Guides…
As I’ve reported many times, TikTok really, really wants to get people buying products in-stream, so it’ll come as little…
Struggling to keep up with the ever-changing world of social media?
Each month Luan Wise and Andy Lambert host a FREE live online event to walk you all through the latest changes.
Our next event is 5th December, 11am (UK). Register your place, here.
You’ll hear us talk about the latest data and trend reports, plus a round-up of all the feature changes for LinkedIn, X (Twitter), Facebook, Instagram, TikTok and more.
To view previous events, check out our playlist on YouTube: https://bit.ly/Social_Media_Updates
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Staying on top of the ever-changing social media industry can be overwhelming and time-consuming. The Lighthouse is a single resource for social media managers, curating the most trusted, up-to-date news, directly from Facebook, X (formerly Twitter), LinkedIn, Instagram, Threads, TikTok, Pinterest, YouTube, Snapchat and other credible sources.
The Lighthouse also contains a library of valuable resources including useful tools, books and training course recommendations. There's also a careers advice centre and jobs board.
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