Adlib
We are looking for a Paid Media Specialist to join a lovely DTC consumer brand based in Dorset. This is a brand-new position and an opportunity to lead the Paid Media function, you’ll be the go-to Paid Media person within the business! We’re looking for someone with the ability to own strategy as well as being hands on. You’ll be managing Paid Search (Google Ads, Shopping and Bing) as well as Paid Social (Meta Ads) and so you’ll need to have experience across both areas. If you’re a Paid Media Specialist and like the sound of working for an established DTC brand, we would love to hear from you!
What you’ll be doing
- You’ll be managing the implementation, execution and optimisation of Paid Campaigns across Google Ads, Bing Ads, Google Shopping and Performance Max, managing spend budgets with a focus on ROI.
- Working closely with the Head of E-commerce to implement the Paid Media strategy.
- Ensuring promotions are all communicated in ad copy and set up in GMC.
- Report on campaign results regularly, making recommendations for improvement.