With Facebook working to make WhatsApp a more all-encompassing tool for business and personal use, it’s also looking to provide more promotional tools for brands on WhatsApp, in order to raise awareness of their connection options via message.
But there are no ads in WhatsApp, given ads in direct messaging threads have proven to be an unpopular option (and ads in WhatsApp Status have also been canned). So instead, Facebook’s looking to provide a new option for businesses on WhatsApp which will enable them to create Facebook promotions within their WhatsApp business tools, that then link back to their WhatsApp presence, tapping into the combined popularity of the two platforms.