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TikTok’s looking to provide more insight into the actual impact of TikTok ads on conversion, by implementing a whole new…
We’re always trying to build the best tools to help creators express their creativity, connect with their audiences and feel…
TikTok’s launching a new AR effects creation option that’ll be built into the TikTok app itself, which will enable all…
As per Meta’s documentation, not only will you no longer see ads in your own feed as a result of…
TikTok’s looking to further solidify its connection to the recording industry via a new “Add to Music App” option in…
Instagram’s trying out another way to incentivize creators, with a new “Achievements” display, available in “Creator Mode” in the app,…
YouTube announced how it will approach handling AI-created content on its platform with a range of new policies surrounding responsible…
Instagram’s Close Friends feature is expanding. Previously, users could share stories with a select group of people, rather than all…
As you can see in this screenshot, shared by app researcher Alessandro Paluzzi, Instagram Guides are going away as of…
2023 has been the year of social platform subscriptions, with every platform now considering alternative revenue options, due to volatile…
Struggling to keep up with the ever-changing world of social media?
Each month Luan Wise and Andy Lambert host a FREE live online event to walk you all through the latest changes.
Our next event is 5th December, 11am (UK). Register your place, here.
You’ll hear us talk about the latest data and trend reports, plus a round-up of all the feature changes for LinkedIn, X (Twitter), Facebook, Instagram, TikTok and more.
To view previous events, check out our playlist on YouTube: https://bit.ly/Social_Media_Updates
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Staying on top of the ever-changing social media industry can be overwhelming and time-consuming. The Lighthouse is a single resource for social media managers, curating the most trusted, up-to-date news, directly from Facebook, X (formerly Twitter), LinkedIn, Instagram, Threads, TikTok, Pinterest, YouTube, Snapchat and other credible sources.
The Lighthouse also contains a library of valuable resources including useful tools, books and training course recommendations. There's also a careers advice centre and jobs board.
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