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Pinterest has announced an expansion of its direct linking options, which will provide more opportunities for brands to drive more…
YouTube’s making some updates to its Product Drops feature within live streams, while it’s also adding some new analytics cards,…
LinkedIn’s announced some new technical updates for its ad tools, including a new Conversions API, improved website actions tracking (via…
Next year, more than two billion people will head to the polls in elections across some of the world’s biggest…
Some news for social media managers, with Elon Musk announcing that, soon, URL previews on X will include the post…
Instagram has announced that all users can now download publicly posted Reels in the app, after initially rolling out the…
The impact of ChatGPT extends beyond the interface itself, with a growing number of platforms now looking to integrate more…
As expected, more social platforms are now looking to provide higher-priced, ad-free subscription offerings, as a means to align with…
Amid the latest controversy surrounding X, and the political commentary of its owner, the platform continues to roll out tweaks…
TikTok’s looking to provide more insight into the actual impact of TikTok ads on conversion, by implementing a whole new…
Struggling to keep up with the ever-changing world of social media?
Each month Luan Wise and Andy Lambert host a FREE live online event to walk you all through the latest changes.
Our next event is 5th December, 11am (UK). Register your place, here.
You’ll hear us talk about the latest data and trend reports, plus a round-up of all the feature changes for LinkedIn, X (Twitter), Facebook, Instagram, TikTok and more.
To view previous events, check out our playlist on YouTube: https://bit.ly/Social_Media_Updates
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Staying on top of the ever-changing social media industry can be overwhelming and time-consuming. The Lighthouse is a single resource for social media managers, curating the most trusted, up-to-date news, directly from Facebook, X (formerly Twitter), LinkedIn, Instagram, Threads, TikTok, Pinterest, YouTube, Snapchat and other credible sources.
The Lighthouse also contains a library of valuable resources including useful tools, books and training course recommendations. There's also a careers advice centre and jobs board.
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