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After updating its terms around the use of AI in political ads earlier this week, Meta has now clarified its…
Instagram has added another new interaction option, this time via a new way to share post replies to IG Stories,…
TikTok has announced that it’s shutting down its original $1 billion Creator Fund and shifting the focus to its newer…
YouTube will begin to experiment with new generative AI features, the company announced.
We’re announcing new ways for creators to test their content and understand performance to grow on Facebook. All of this…
Threads continues to roll out new updates, as it works to provide feature parity with X, and capitalize on rising…
Instagram will now enable you to add song lyrics to Reels, as you already can in Stories, which will provide…
LinkedIn has announced some new AI features, building on its growing suite of AI-powered options. Its latest tools, which will…
Facebook and Instagram are launching subscriptions in most of Europe that will remove adverts from the platforms.
TikTok has announced a new integration with Salesforce Marketing Cloud, which will enable TikTok advertisers to easily transfer the leads…
Struggling to keep up with the ever-changing world of social media?
Each month Luan Wise and Andy Lambert host a FREE live online event to walk you all through the latest changes.
Our next event is 5th December, 11am (UK). Register your place, here.
You’ll hear us talk about the latest data and trend reports, plus a round-up of all the feature changes for LinkedIn, X (Twitter), Facebook, Instagram, TikTok and more.
To view previous events, check out our playlist on YouTube: https://bit.ly/Social_Media_Updates
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Staying on top of the ever-changing social media industry can be overwhelming and time-consuming. The Lighthouse is a single resource for social media managers, curating the most trusted, up-to-date news, directly from Facebook, X (formerly Twitter), LinkedIn, Instagram, Threads, TikTok, Pinterest, YouTube, Snapchat and other credible sources.
The Lighthouse also contains a library of valuable resources including useful tools, books and training course recommendations. There's also a careers advice centre and jobs board.
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