Month: April 2024

Platforms:

LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers

April 3, 2024 Read in 1 minute

LinkedIn has launched its own version of connected TV (CTV) ads, while also adding a new way to promote live…

Exploring Videos on Facebook Just Got Easier

April 3, 2024 Read in 1 minute

We’re introducing an updated video player on Facebook that brings together Reels, longer videos and Live content all in one…

YouTube Launches AI-Powered Skip Ahead, New Features for Live Streamers

April 2, 2024 Read in 1 minute

YouTube has released the first stage of its new AI chapters, which looks to help users skip to the next most…

Instagram is Developing ‘Blend,’ Recommended Reels for You and a Friend

April 1, 2024 Read in 1 minute

Instagram is developing a “Blend” feature that creates a private feed of Reels recommended for you and a friend. The…

YouTube Now Lets Creators Share Exclusive Shorts with Their Paying Subscribers

April 1, 2024 Read in 1 minute

YouTube is launching a version of Shorts that’s only for members, allowing creators to share short-form videos exclusively with their…

TikTok is Bringing its Dedicated STEM Feed to Europe

April 1, 2024 Read in 1 minute

As TikTok continues to face increased pressure in the U.S. and the U.K., the company is signaling its commitment to fostering educational content…

Snapchat Adds Generative AI Lenses, Longer Video Uploads and More

April 1, 2024 Read in 1 minute

Snapchat is rolling out a range of new creative and collaborative optionsto provide more ways to connect in the app.

Elon Musk Says Users With a Lot of Verified Followers Will Get Free Checkmarks

April 1, 2024 Read in 1 minute

A lot of people with big followings are about to get their X checkmarks back, whether they want them or…

LinkedIn Adds Dynamic UTM Parameters to Campaign Tracking

April 1, 2024 Read in 1 minute

LinkedIn is rolling out a new way to track ad campaign performance, with the addition of dynamic UTM parameters, which will…

Threads Adds Native GIF Search and Posting on the Web

April 1, 2024 Read in 1 minute

Here’s a small, but beneficial Threads update. After rolling out GIFs for app users back in October, Threads now also supports…

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Struggling to keep up with the ever-changing world of social media?

Each month Luan Wise and Andy Lambert host a FREE live online event to walk you all through the latest changes.

Our next event is 5th December, 11am (UK). Register your place, here.

You’ll hear us talk about the latest data and trend reports, plus a round-up of all the feature changes for LinkedIn, X (Twitter), Facebook, Instagram, TikTok and more.

To view previous events, check out our playlist on YouTube: https://bit.ly/Social_Media_Updates

Staying on top of the ever-changing social media industry can be overwhelming and time-consuming. The Lighthouse is a single resource for social media managers, curating the most trusted, up-to-date news, directly from Facebook, X (formerly Twitter), LinkedIn, Instagram, Threads, TikTok, Pinterest, YouTube, Snapchat and other credible sources.

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