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Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use…
Instagram’s looking to double-down on more intimate group chats in the app, with the addition of Close Friends on Instagram…
Instagram’s keen to provide more ways for users to engage with music in the app, this time via the addition…
Meta said today that it finally launched its much-awaited API for Threads so developers can build experiences around it. This…
TikTok announced on Monday that it’s introducing generative AI avatars of creators and stock actors for branded content and ads…
After working on the option over the last year, YouTube has finally announced a rollout plan for its new thumbnail…
Pinterest has announced some new features for advertisers, including improved campaign automation, customized background generation (powered by AI) and Promoted…
X’s new and improved profile analytics element is here, with X Premium subscribers now able to access more specific insight…
Given that LinkedIn’s parent company Microsoft has invested billions into AI, it’s no surprise to see that LinkedIn is also…
LinkedIn has announced some new updates for its newsletter creation platform, including an updated reader UI and new tools.
Struggling to keep up with the ever-changing world of social media?
Each month Luan Wise and Andy Lambert host a FREE live online event to walk you all through the latest changes.
Our next event is 5th December, 11am (UK). Register your place, here.
You’ll hear us talk about the latest data and trend reports, plus a round-up of all the feature changes for LinkedIn, X (Twitter), Facebook, Instagram, TikTok and more.
To view previous events, check out our playlist on YouTube: https://bit.ly/Social_Media_Updates
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Staying on top of the ever-changing social media industry can be overwhelming and time-consuming. The Lighthouse is a single resource for social media managers, curating the most trusted, up-to-date news, directly from Facebook, X (formerly Twitter), LinkedIn, Instagram, Threads, TikTok, Pinterest, YouTube, Snapchat and other credible sources.
The Lighthouse also contains a library of valuable resources including useful tools, books and training course recommendations. There's also a careers advice centre and jobs board.
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