In March/April 2023 Hootsuite carried out a survey of 3,842 qualified social marketers and conducted primary interviews with social media practitioners and leaders across different industries. They then supplemented their data with secondary research from The Conference Board, Marketing Week, Pew Research, McKinsey, U.S. Bureau of Labor Statistics, Mind Share Partners, American Psychological Association, LinkedIn, Built In, and others.

The report explores what it’s really like to work in social media management, including salaries, career progression, mental health and more.

Visit the Hootsuite website to download the full report, here

Luan Wise is the Editor of TheLighthouse.Social