As it continues to chase TikTok, Meta today announced a series of updates and new features for its Reels products across both Facebook and Instagram. Most notably, it’s offering a Sound Sync feature on Facebook Reels and adding support for longer Instagram Reels of up to 90 seconds, instead of 60 seconds, previously. The expansion follows TikTok’s move into YouTube territory with videos that can now be 10 minutes, instead of just three as before.