Facebook has announced a new element of its login with Facebook feature that will enable brands to build direct messaging connection into the login process, facilitating enhanced connection with potential customers via messaging response.

As explained by Facebook:

“Login Connect with Messenger [is] a new feature that allows people to opt into communicating with a business through the Messenger Platform right from the Facebook Login flow. With this new feature, we’re helping businesses cultivate better relationships with their customers by providing stronger customer care and more tailored engagement through the Messenger Platform.”